Once again I m back!!!!

Till now I haven't learn so much about marketing and all stuff but my corporate experience is really good. I mean to say how to behave in office, what a person should say in front of his boss and specially what not to say, how to carry yourself while you are going to meet your client..... And most importantly HOW TO PASS YOUR TIME WHEN ARE NOT HAVING SINGLE WORK IN OFFICE. :)

Well I have finished half span of interns. Now i have formatted a questionnaire for drinkers only which is based on following factors:

1. Product features
2. Distribution channels
3. Promotions

4. Brand Image

And write now I m working to get filled those questionnaire

BLACK DOG 18 YO Scotch Whisky

• Black Dog 18 Year Old is a Magnum Opus from the acclaimed Black Dog stable
• Matured for a minimum of 18 years in oak casks, aged malt and grain whiskies have been skillfully blended together to create Black Dog 18 Year Old –a sublime testament to the art of luxurious indulgence.
• Inspired by the smoothness of the ‘Black Dog 18’ blend, the design uses a minimalist approach
• Scottish scenery being treated in an ‘evening’ tone –thus enhancing a feel of calmness and serenity.
• The richly coloured ‘Black Dog’ fly is a key signature of the brand•A ‘rich’ saturated blue has been used to depict the sophistication of the brand with touches of light gold depicting a sense of grandeur.

Oke..I am back with some experience. The entire last week my agenda was to finish the work, which was assigned to me, i.e. to create a list of Delhi on premise outlets to check the availability and listing of brands in their menu.

The week was tough for me because i had to travel to those places in Delhi where i had never been before. Now I am on the verge of completion of this task, only few of the outlets are left to be visited.

Well if I talk about my schedule then it starts with screening of areas that needs to be visited. Like, in past week i covered whole central Delhi and a lager part of south Delhi. After screening and selecting the location I prepared myself according to the type of outlet fro instance if I am going to a five star hotel then I have to follow a different SOP then if I ma going to any stand alone bar or restaurant because it is a matter of perception and image of company. And the day ends with updating the database which I maintain on daily basis.

6 th may
today one of hardest day i ever faced!!! but give an little bit of experience... like in a way how a brand which belongs to you or you belongs to.. some time it give a feeling of 7th heaven and some time .........uhhhh . whatever but today is a amazing day bcoz i am able to visit those places which i could no able to visit till now ....like some of the very prestigious hotel and restaurants..... butfinally the day was very hectic.....and tiring toooo......

well its always a good time if you are at home
5th April 2010
i joined my inters .... in UB group ... specifically united spirits limited...

i think i need not to tell about the company but in brief

United Spirits Limited (USL) is the largest Spirits Company in India and one of the top 3 spirits companies in the world.The company has 17 millionaire brands (selling more than a million cases a year) in its portfolio and enjoys a strong 59% market share for its first line brands in India.

the INR 5700 crore spirits arm of the UB Group – is India’s largest and the world’s 2nd largest spirits company. USL was earlier McDowell and Company Limited. USL has a portfolio of more than 140 brands, of which 19 are millionaire brands* (selling more than a million cases a year) and enjoys a strong 59% market share for its first line brands in India.United Spirits’ brands have won the most prestigious of awards across flavors, ranging from the Mondial to International Wine and Spirit Competition (IWSC) to International Taste and Quality Institute (ITQI); a total of 108 awards and certificates (as of June 2009). The company is known to be an innovator in the industry and has several firsts to its credit such as the first pre-mixed gin, the first Tetrapack in the spirits industry in India, the first single malt manufactured in Asia and the first diet whisky in the world.

it feel good to be there...

being there i came across with some of the facts that its indai's largest spirit company and sec largest in worlds... so now i am working with one of the leading brands in world.